The Problem Wasn't the Model
I spent the first three months treating AI like a calculator. Type a question, get an answer. Occasionally useful, mostly generic.
DTC operator · AI builder
What happens when AI becomes the commerce layer.
7 years scaling consumer brands. Now building AI systems. Writing at the intersection — for operators who want the structural view, not the ChatGPT-for-email take.
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You want skills, not agents
The agent hype isn't about AI capability. It's about human org design, and we're copying the wrong thing.