B2A: Business to Agent — Who Is the Customer?
For 30 years, commerce ran on two categories. Both assumed the buyer was a human. That assumption just broke.
For 30 years, commerce ran on two categories. Both assumed the buyer was a human. That assumption just broke.
ChatGPT Instant Checkout launched on February 16. Within days, 800 million users had a direct checkout path through an AI agent. Glossier, SKIMS, Vuori — alread
I've started calling it the simultaneous truth.